Meetings : 
to  Plan  and  Conduct 


Bulletin  IX 
United  War  Work  Campaign 
for  $170,500,000 
November  11-18,  1918 


SERIES  OF  CAMPAIGN  BULLETINS 

I.  Organization  in  the  City,  Large  or  Small 
II.  Organization  in  the  County 

III.  Preparation  and  Assignment  of  Lists 

IV.  Victory  Boys 
V.  Victory  Girls 

VI.  The  Campaign  among  Students 
VII.  The  Campaign  in  Industries 
VIII.  Publicity  Organization  and  Distribution 
IX.  Meetings:  How  to  Plan  and  Conduct 
X.  Campaign  in  Army  and  Navy  Camps 
XI.  Collection,  Custody,  and  Forwarding  of  Funds 
XII.  The  Precinct  Plan 


Issued  by  the 
OFFICE  OF  THE  DIRECTOR  GENERAL 
347  Madison  Avenue,  New  York,  N.  Y. 


Digitized  by  the  Internet  Archive 
in  2014 


https://archive.org/details/meetingshowtoplaOOunit 


MEETINGS:  HOW  TO  PLAN  AND  CONDUCT 


PLAN  WITH  CARE;  EXECUTE  WITH  ENERGY 

The  meeting  must  be  planned.  Great  groups  do  not  gather  spon- 
taneously. 

A  rousing,  thrilling  meeting  cannot  result  from  haphazard 
methods.  Like  a  weak  offensive,  a  badly  managed  meeting  is  not 
only  a  failure — it  may  be  a  distinct  injury  to  the  cause  and  worse  than 
no  meeting  at  all. 

Even  experienced  workers  should  remember  that  it  is  one  thing 
to  plan,  advertise  and  conduct  a  meeting  for  young  men  in  their 
church  or  club,  and  quite  another  thing  to  carry  off  a  meeting  of 
mothers  and  fathers  in  the  Town  Hall,  or  of  industrial  workers  in  a 
factory,  or  of  employees  in  a  department  store,  or  of  children  in  a 
school  building. 

MAKE  IT  A  MEETING  FOR  EVERYBODY 

This  campaign  is  intended  to  reach  every  man,  woman  and  child, 
irrespective  of  race  or  creed.  Keep  this  clearly  in  mind  in  all  ar- 
rangements of  date,  place  and  speakers  for  general  meetings.  Selec- 
tion of  a  church,  a  hall  or  a  speaker  agreeable  only  to  a  select  few  or 
offensive  to  some  section  of  the  community  is  a  reflection  on  the 
judgment  of  those  in  charge. 

Meetings  designed  merely  to  reach  special  groups  will,  of  course, 
be  planned  with  that  fact  in  mind. 

PLACE  AND  TIME 

Select  a  meeting  place  that  is  well  known  and  easily  accessible. 

In  making  choice  and  perfecting  arrangements  do  not  over- 
look matters  like  acoustics,  ventilation,  heating,  lighting,  fire 
protection,  arrangement  of  seats,  arrangement  of  platform,  decora- 
tion, background  for  speakers.  Avoid  a  bright  light  behind  the 
speakers  or  streaming  into  the  eyes  of  the  audience. 

See  that  the  date  chosen  does  not  clash  with  any  local  entertain- 
ment or  social,  political  or  religious  meeting. 

Announce  the  date  promptly  so  that  no  meetings  subsequently 
planned  will  be  held  at  the  same  time  in  ignorance  of  your  arrange- 
ments. 

THE  LOCAL  COMMITTEE 

What  follows  refers  to  a  Special  Committee  for  Meetings— not 
to  the  Local  Campaign  Committee.    If  a  special  or  separate  com- 

3 


mittee  is  created,  its  members  should  be  picked  with  a  view  to  the 
kind  of  meeting  to  be  held. 

For  an  intensive  meeting  in  a  department  store  or  at  a  munitions 
factory,  secure  the  active  help  of  one  of  the  officers  or  of  the  local 
superintendent  of  the  company.  Find  out  what  employee's  associa- 
tion has  the  best  standing  and  enlist  the  aid  of  its  president  or  some 
other  officer.   (See  also  X.  Shop  Meetings;  below.) 

Where  there  is  to  be  a  general  meeting,  it  is  of  the  very  first  im- 
portance to  get  the  backing  of  the  right  people. 

Do  not  keep  the  actual  work  of  the  Committee  solely  in  the  hands 
of  those  close  to  some  one  of  the  seven  organizations  but  make  it 
truly  representative.  This  is  the  opportunity  of  winning  to  the 
cause  people  worth  having  who  have  hitherto  been  indifferent  or 
neutral. 

If  there  are  local  factions  and  rivalries,  try  not  to  have  the  meeting 
appear  to  be  in  the  hands  of  one  of  the  rival  groups. 

Do  not  fail  to  get  the  active  assistance  of  every  group  whose 
interest  is  of  value.  Include  women  as  well  as  men.  If  the  general 
committee  is  getting  so  large  as  to  prove  unwieldly,  organize  a  small 
but  representative  executive  committee  to  do  the  actual  work.  A 
large  general  committee  may  sometimes  be  subdivided  into  sub- 
committees on  Attendance,  on  Publicity,  or  on  Subscriptions. 

Discourage  criticism.  Some  people  are  more  generous  with  de- 
structive than  with  constructive  criticism.  Some  through  indifference, 
ignorance,  or  hostility  may  plan  a  rival  meeting,  a  social  entertain- 
ment, or  something  else  for  the  same  date.  Put  such  people,  unless 
actually  obstructive,  on  your  local  committee. 

COOPERATION 

Letters  signed  by  the  Local  Chairman,  inviting  cooperation  in 
making  the  meeting  a  success,  should  go  out  to 

Churches  and  Synagogues 

Veterans  of  Civil  and  Spanish  Wars 

Other  Patriotic  Societies 

Home  Guard  Units 

Red  Cross  Chapters 

Chambers  of  Commerce,  Granges  and  other  civic  bodies 
Women's  organizations 
Trade  and  labor  organizations 

Prominent  men  and  women,  if  not  available  for  places  on  com- 
mittees, superintendents  and  principals  of  schools,  clergymen,  presi- 
dents of  Chambers  of  Commerce  and  of  trade  organizations,  should 
be  seen  personally  and  promises  of  their  personal  assistance  obtained. 


4 


SECURING  SPEAKERS 


Arrange  so  far  as  possible  to  obtain  speakers  locally.  If  the  size 
and  character  of  the  meeting  clearly  justify  it,  apply  to  the  County 
Speakers'  Bureau  Chairman— or  if  it  is  a  city  meeting,  to  the  City 
Speakers'  Bureau  Chairman— and  ask  him  to  secure  a^state  speaker 
or  a  departmental  speaker.  In  making  such  application  give  him 
the  full  details,  so  that  he  may  know  the  kind  of  speaker  to"  attempt 
to  provide. 

PUBLICITY 

Get  full  publicity.  If  there  is  already  a  local  publicity  man  for 
the  Campaign,  he  will  be  used  in  connection  with  meetings  if  avail- 
able. If  not,  select  the  best  publicity  agent  who  can  be  found,  and 
persuade  him,  if  possible,  to  give  full  time  to  the  work.  Appoint  a 
Committee  or  Sub-committee  on  Publicity  if  that  will  help,  but  rely 
chiefly  on  the  publicity  man  and  do  not  let  any  committee  hamper 
him. 

He  should  thoroughly  and  carefully  advertise  the  date  and  place 
of  meeting. 

Have  him  announce  the  program  and  give  correct  information  re- 
garding it.  Adapt  the  advertising  to  the  type  of  meeting  and  adver- 
tise it  in  proportion  to  its  importance. 

Secure  correct  advance  information  concerning  the  speaker,  and 
advertise  him  accordingly. 

The  National  Campaign  Speakers'  Bureau  will  interview  many  of 
the  secretaries  and  others  who  return  from  overseas.  Sketches  of 
these  men,  "human  interest"  stories  regarding  them  and  their  work 
and  in  some  instances  their  photographs  will  be  secured,  and  an 
effort  will  be  made  to  distribute  such  material  to  the  Departments 
or  States  in  which  they  are  expected  to  speak. 

Apply  therefore  to  the  publicity  department  for  anything  it  can 
supply  regarding  the  speakers.  Prepare  reading  notices  from  this 
material  or  from  other  available  sources  and  have  them  inserted  in 
local  papers  during  the  week  before  the  meeting.  Use  photographs, 
if  obtainable,  in  the  papers  and  elsewhere  as  well. 

The  printed  publicity  should  include  notices  and  reading  matter 
in  trade  journals  and  "house  organs"  if  any  are  published  in  the 
vicinity. 

In  the  case  of  some  speakers  of  prominence,  the  campaign  manager 
will  also  have  outlines  of  their  speeches. 

Where  the  local  paper  will  appear  the  next  morning  or  shortly 
after  the  meeting,  secure  such  outlines  from  the  publicity  office 
or  from  the  speakers  themselves,  and  give  it  to  the  local  press  in 
good  season.  The  "breakfast  table  audience"  is  often  as  important 
as  the  audience  in  the  hall. 

If  the  speaker  is  from  overseas,  play  up  the  fact. 

5 


Have  the  publicity  man  prepare  whatever  is  to  be  published  and 

do  not  leave  it  to  the  reporter.  „thefe  wU,  be  k. 

A  perfunctory  notice  in  the  newspapers  tncti  v 

i„g  in  the  Court  House  Tuesday  night"  is  an  effort  at  publicity  that 

has  little  value.  ,  ,     ,  , 

"Passing  the  word  around"  the  morning  of  the  day  when  there  is 
to  be  a  meeting,  that  "Judge  So-and-So  (or  is  it  Colonel?)  is  going 
to  talk  to-night  at  the  Hall  or  Court  House"  is  an  advertising  method 
that  would  easily  have  made  Barnum  bankrupt.  _ 

Announcing  that  Honorable  James  Smith,  a  prominent  judge  from 
Des  Moines,  is  going  to  speak,  when  all  the  time  your  speaker  is  to 
be  Mr.  James  Stephens,  a  Congressman  from  Illinois,  may  handicap 
the  campaign  for  subscriptions. 

Do  not  advertise  positively  a  prominent  speaker  of  whom  there 
may  be  doubt  and  then  have  to  apologize  and  offer  a  substitute.  He 
may  be  a  better  speaker,  but  the  audience  will  never  think  so  and 
will  feel  defrauded.  , 

Advertise  the  music  or  other  features.  Do  so.  on  an  honest  basis. 
If  good  music  or  a  particular  performer  be  promised,  see  that  the 
promise  is  kept. 

If  it  has  been  announced  that  subscriptions  will  not  be  taken  at  the 
meeting,  be  true  to  the  promise. 

Printer's  ink  and  good  white  paper  may  do  merely  slacker  service, 
or  they  may  do  splendid  service,  depending  on  how  they  are  used. 
Do  not  waste  them.  In  preparing  printed  matter  remember  the 
advice  given  to  the  young  artist:  "Mix  your  colors  with  your 
brains." 

All  these  things  may  seem  simple  and  trivial.  But  the  committee 
that  pays  sufficient  attention  to  simple  and  trivial  details  is  the 
committee  whose  success  is  assured. 

Put  up  lively  posters  in  the  rooms  of  public  organizations,  in  rail- 
road stations,  post  offices,  stores  and  other  prominent  places. 

Send  circulars  or  postcards  to  farmers  or  others  who  are  out  of 
town  or  on  rural  delivery  routes. 

Distribute  brief  and  effective  handbills,  unless  there  is  some  ordi- 
nance against  it. 

If  there  is  an  afternoon  paper  and  a  speaker  from  out  of  town 
arrives  in  time,  have  him  meet  the  newspaper  representatives  and 
supply  them  with  a  story  or  with  matter  for  editorial  comment 
different  from  his  speech. 

If  the  speaker  really  knows  how  to  talk  to  boys  and  girls,  try  to 
have  him  give  a  morning  or  afternoon  talk  to  the.  children  of  the 
upper  grades  and  high  school.  If  he  makes  good  with  them,  they 
will  send  their  parents  in  the  evening. 

Such  a  speaker  will  afford  another  opportunity  to  explain  and 
push  the  "Boys'  Earn  and  Give  Campaign," — a  million  boys  behind 
a  million  fighters,  enrolled  in  "The  Victory  Boys." 


6 


GETTING  OUT  THE  CROWD 

A  committee  on  attendance  should  be  appointed.  Let  one  man  on 
it  be  responsible  for  the  manufacturers;  another  for  the  lawyers; 
another  for  the  automobile  dealers;  another  for  the  retail  men;  an- 
other for  the  lodge  members;  others  for  the  members  of  various 
churches. 

Have  the  meeting  announced,  and  announced  correctly,  in  the 
churches,  the  schools,  the  lodges.  Supply  written  copies  of  the 
notice  to  be  given,  stating  definitely  the  time,  place,  speakers,  and 
any  special  features. 

In  small  communities  it  pays  to  have  each  member  of  the  Com- 
mittee on  Attendance  telephone  ten  or  a  dozen  people  asking  them 
and  their  families  to  be  present. 

A  really  earnest  committee  will  think  of  a  hundred  ways  to  bring 
about  the  desired  results. 

The  Committee  should  follow  up  the  people  who  are  not  supporting 
the  war  to  their  utmost. 

The  women  help  much.  Usually  they  will  do  all  that  they  are  ex- 
pected to  do  and  more. 

Consider  having  organizations  attend  in  a  body,  such  as  Home 
Guard  Company,  Red  Cross  Chapter,  Civil  War  and  Spanish  War 
Veterans.  If  the  Home  Guard  turns  out,  have  it  march  to  the  hall. 
If  the  Red  Cross  attends,  request  that  the  members  appear  in  cos- 
tume. Reserve  a  block  of  well-placed  seats  for  any  organization  that 
attends.  Sometimes  it  is  effective  to  seat  them  on  the  stage.  The 
front  seats  should  always  be  filled. 

Study  the  question  of  transportation  in  rural  communities,  or  in 
cases  where  a  meeting  is  to  cover  several  towns. 

If  people  are  to  come  from  other  towns,  publish  a  time-table  of 
trains,  showing  not  only  how  they  can  come  but  also  how  they  can 
get  back. 

The  interurban  or  local  trolley  company  or  'bus  proprietor  will 
frequently  provide  extra  trips  upon  request,  especially  if  a  certain 
number  of  passengers  is  guaranteed  in  each  direction.  If  such  ar- 
rangements are  made,  advertise  that  fact  in  the  communities  to  be 
accommodated.   Consider  the  use  of  school  stages  or  'buses. 

It  is  frequently  possible  to  organize  a  "fleet"  of  automobiles  whose 
owners  will  gladly  volunteer  to  help  with  transportation. 

THE  MEETING 

No  one  can  apply  all  the  following  suggestions  to  any  one 
meeting,  but  common  sense  will  suggest  which  are  applicable.  They 
are  intended  to  help,  not  to  control. 

Meetings  will  be  of  all  sorts.  Plans  for  a  large  general  rally  where 
a  prominent  out-of-town  speaker  will  appear  will  not  serve  for  a 
noon-day  meeting  at  an  industrial  plant,  or  for  a  luncheon  or  dinner  to 
which  influential  men  are  invited. 


7 


Ascertain  whether  there  are  to  be  meetings  or  conventions  of 
lodges,  clergymen,  churches,  granges,  Chambers  of  Commerce, 
women's  clubs.  It  is  often  efficient  to  take  advantage  of  meetings 
already  arranged  for  by  others  and  to  secure  an  invitation  to  have 
those  meetings  addressed  by  a  good  speaker.  Do  not  "break  in" 
to  such  a  meeting  unless  assured  of  a  welcome,  and  whatever  compact 
may  be  made  as  to  length  of  address  or  absence  of  solicitation,  should 
be  strictly  kept. 

Consider  how  to  secure  cooperation  and  support  for  meetings  in 
industrial  plants.  It  is  often  worth  while  to  go  straight  to  the 
executive  officers  or  the  general  manager  or  the  Board  of  Directors 
at  the  home  office,  rather  than  to  the  local  superintendent, — of  course 
without  antagonizing  the  latter. 

Plans  must  also  be  adapted  to  the  size  of  the  community. 

In  small  places  the  chief  trouble  may  be  transportation  or  local 
dissatisfaction  with  some  phase  of  the  welfare  work;  in  large  towns 
the  problem  may  be  how  to  secure  effective  publicity,  or  it  may  be  the 
matter  of  competition  with  the  "movies." 

Use  care  in  the  selection  of  the  chairman.  He  should  be  supplied 
with  interesting  statements  concerning  the  speakers,  but  he  should 
not  make  a  speech.  He  should  be  provided  with  a  time-table.  His 
introductions  should  be  short. 

Consider  the  use  of  moving  pictures  or  lantern  slides.  If  they  are 
to  be  shown,  be  sure  they  arrive  on  time. 

Arrange  also  in  advance  about  the  screen,  machine  and  operator. 

Arrange  to  have  music  and  take  pains  to  see  that  it  is  good  music. 
Use  the  local  band  or  orchestra  or  a  Liberty  Chorus,  a  quartette,  a 
good  vocalist  or  violinist. 

Occasionally  a  town  has  a  splendid  conductor  of  singing  and  the 
whole  audience  is  made  to  sing.  If  that  is  the  plan,  have  slips  printed 
containing  the  words  of  the  songs. 

Fix  a  convenient  hour  and  then  start  on  time.  Open  with  music, 
if  possible.  Have  a  definite  arrangement  with  each  speaker  as  to  how 
long  he  shall  speak.  Keep  the  program  within  two  to  two  and  a  half 
hours  or  even  less.  The  average  person  outside  large  cities  is  not  in 
the  habit  of  remaining  up  late.  Long  drawn-out  meetings  tire  the 
audience  and  hurt  the  cause. 

Good  programs  do  not  happen.  Give  thought  to  the  arrangement. 
Carry  it  out  as  planned.  Make  it  interesting  from  start  to  finish. 
Do  not  feel  compelled  to  invite  a  local  speaker  if  he  is  dull  and  dry. 
Seek  a  strong  ending,  avoiding  anti-climax. 

Adapt  the  program  to  the  meeting  place  and  to  the  audience.  Do 
not  assume  that  the  same  program  that  appeals  to  a  sedate  gathering 
will  be  effective  at  a  county  fair  or  a  munitions  plant. 

Invite  to  serve  as  ushers  prominent  men,  or  popular  young  women, 
or  boy  scouts. 

If  trophies  are  to  be  auctioned  or  subscriptions  taken,  be  sure  to 


B 


leave  sufficient  time.  People  will  not  subscribe  who  are  tired  and 
want  to  go  home. 

Do  not  undertake  to  secure  subscriptions  at  the  meeting  without 
due  preparation.  If  it  is  to  be  done,  ushers  or  others  should  be  sup- 
plied with  pledge  cards  and  pencils  and  scattered  about  the  hall  to 
secure  the  signatures  of  those  who  subscribe. 

Do  not  assume  that  a  man  can  make  a  "go"  of  obtaining  subscrip- 
tions or  conducting  an  auction  in  a  mass  meeting  merely  because  he 
is  a  good  speaker  or  is  popular.  It  is  a  job  for  specialists.  If  some 
one  who  can  put  that  sort  of  thing  over  is  available,  it  might  pay  to 
use  him  but  if  not  it  is  wiser  not  to  attempt  it. 

As  a  rule,  it  will  be  the  policy  of  the  campaign  not  to  obtain  sub- 
scriptions at  meetings,  but  to  have  special  arrangements  for  follow- 
ing them  up  for  that  purpose.  State  explicitly  at  the  meeting  just 
how  and  when  the  house-to-house  canvass  will  be  made,  subscriptions 
solicited,  etc. 

SMALL  MEETINGS— SHOP  MEETINGS 

1.  If  it  is  to  be  a  group  meeting  of  bankers,  of  manufacturers,  of 
lawyers  or  of  merchants,  select  a  representative  member  of  the  group 
as  chairman  and  try  to  have  him  organize  his  own  committee.  It 
may  become  necessary  to  organize  and  plan  the  meeting,  but  if  so 
do  it  inconspicuously,  and  ostensibly  on  behalf  of  such  a  chairman 
and  committee. 

2.  It  may  be  that  local  conditions  will  require  a  series  of  small 
meetings  rather  than  one  or  two  large  ones.  It  may  be  impossible  to 
reach  small  communities  otherwise;  or  it  may  be  found  best  to  make 
the  appeal  separately  to  certain  churches,  lodges,  clubs  and  factory 
groups. 

Do  not  consider  this  leaflet  as  a  brief  in  behalf  of  big  meetings. 
Some  believe  that  little  meetings  mean  big  money. 

Where  the  small  meeting  is  held  the  whole  scheme  of  organizing, 
advertising  and  conducting  it  must,  of  course,  be  modified  in  con- 
formity with  the  situation. 

3.  For  shop  meetings  the  watch  words  are:  Be  prompt, — Be  brief. 
These  are  generally  held  at  the  noon  hour  or  sometimes  at  the  close 

of  the  day.  Occasionally  a  plant  will  even  suspend  work  in  certain 
departments  to  permit  of  such  meetings.  At  noon-hour  meetings 
particularly  it  should  be  remembered  the  auditors  are  giving  up  some 
of  their  own  free  time.  Do  not  ask  them  to  surrender  more  than 
one  third  of  it.  See  that  the  speakers  understand  this. 
Begin  on  time.   End  on  time. 

These  meetings  must  have  "punch."  Although  they  may  be  short, 
a  few  minutes  of  good  music — a  band  or  a  good  singer — is  worth 
while. 


9 


In  selecting  a  committee,  or  a  chairman,  or  a  singer,  do  not  overlook 
the  employees  themselves.    Make  them  feel  that  it  is  their  meeting. 


COOPERATING  WITH  SPEAKERS 

Appoint  some  one  to  meet  speakers  on  arrival  to  look  after  their 
transportation  and  accommodation. 

Prepare  in  advance  and  supply  to  speakers  on  arrival  local  statis- 
tics and  information  concerning  matters  which  are  a  source  of  local 
pride,  such  as  the  number  of  men  from  the  community  in  the  army, 
in  the  navy,  in  the  marine  corps;  number  of  dead,  number  of 
wounded;  the  number  of  men  or  women  in  the  work  of  these  seven 
organizations,  either  at  home  or  abroad;  any  striking  circumstances 
in  connection  with  the  relation  of  the  community  or  any  of  those 
above  mentioned  to  the  war. 

Supply  them  with  facts  as  to  the  record  of  the  locality  in  the  Civil 
War  or  the  Spanish  War;  its  showing  in  Liberty  Bonds,  War  Sav- 
ings Stamps,  Red  Cross  campaigns,  former  welfare  work  campaigns; 
its  generosity  toward  local  non-war  objects,  such  as  public  library, 
churches,  soldiers'  monument;  advise  them  as  to  the  existence  and 
strength  of  local  organizations,  such  as  G.  A.  R.,  Home  Guard,  Red 
Cross  Chapter,  Boy  Scouts,  War  Garden  organizations. 

See  that  this  information  is  accurate.  Local  audiences  are  an- 
tagonized by  blunders  in  names  and  facts  well  known  to  those 
present. 

Warn  speakers  of  any  matters  they  should  avoid. 

If  there  are  soldiers'  letters  in  town  containing  vivid  passages 
about  army  life  or  war  experiences,  patriotic  utterances,  descriptions 
or  appreciations  of  the  work  of  any  of  these  organizations,  supply 
those  passages  in  typewriting  to  the  speaker  for  such  use  as  he  sees 
fit  to  make.   Supply  him  accurate  data  as  to  the  writers  thereof. 

AUTOMOBILE  CAMPAIGN 

If  there  are  several  good  speakers  assigned  for  a  limited  time,  con- 
sider the  organization  of  a  whirlwind  automobile  campaign  which 
shall  cover  a  number  of  places  in  a  day  or  perhaps  two  days.  In  such 
case  plan  the  time-table  carefully,  allowing  enough  time  for  meetings, 
for  delays,  and  for  getting  from  place  to  place.  It  is  especially  im- 
portant not  to  keep  the  hearers  waiting  if  there  are  to  be  outdoor 
meetings  or  noon-day  meetings. 

With  several  speakers,  it  may  be  well  to  have  more  than  one  meet- 
ing in  a  single  town.  One  man  can  talk  to  factory  workers  at  the 
lunch  hour,  another  can  address  a  mass  meeting  in  the  public  square. 

These  automobile  campaigns  require  careful  advance  planning  and 
thorough  cooperation  on  the  part  of  local  committees  in  each  of  the 
towns  to  be  covered. 


10 


FINALLY 


Do  not  be  afraid  to  borrow  ideas  from  communities  where  rousing 
meetings  have  been  held. 

Find  what  worked  well  in  previous  campaigns  for  Y.  M.  C.  A.,  K. 
of  C,  Salvation  Army,  Red  Cross,  Liberty  Bonds,  and  War  Savings. 

After  considering  the  foregoing  suggestions  and  conferring  about 
them  with  others,  prepare  a  memorandum  of  the  various  things  to  be 
done  and  the  persons  to  do  them. 

Be  forehanded.  Get  such  details  as  arrangements  or  rehearsal  of 
music,  decoration  of  hall  and  printing  out  of  the  way  several  days 
before  the  meeting.  Follow  up  the  workers  and  sub-committees  so 
that  nothing  is  left  until  the  last  moment. 

Check  off  each  step  as  it  is  taken. 


11 


Note  the  contrast  between  the  panels  below  both  in  text  and  in  typography: 


Public  Meeting 

Saturday, 
November  16th 

8  P.  M. 

Sillontown  Town  Hall 


John  H.  Sutton 

Hack  from  Overseas 
and 

Hon.  Alex.  Bacon 

will  address  our 
citizens 


They  will  tell  you  of  the  work 
of  the  seven  organizations  in 
the  United  War  Work  Cam- 
paign and  will  ask  your  finan- 
cial support  for  it. 


Mass  Meeting 

UNITED  WAR  WORK 
CAMPAIGN 


War  Experiences  of 

John  H.  Sutton 

War  Work  Secretary,  just 
returned  from  Overseas 


Stirring  Patriotic  Address  by 

Hon.  Alex.  Bacon 

of  Maine 


Sillontown  Town  Hall 
Saturday,  November  16th 

8  P.  M. 

First  Regiment  Band 
Will  Play 


No  Collection  or  Subscriptions 


This  Is  "flat,  stale  and  unprofitable."  The 
hint  of  an  appeal  for  funds  will  hurt 
the  attendance. 


Something  like  this  is  much  better  for  your 
newspaper  "ads,"  your  posters 
and  your  handbills. 


We  must  have  the  best  kind  of  TEAM  WORK  to  make 
our  Patriotic  Meetings  a  success.    As  Kipling  puts  it: 


"It  ain't  the  guns  nor  armament 
Nor  funds  that  they  can  pay 
But  the  close  cooperation 
That  makes  them  win  the  day 


It  ain't  the  individual, 
Nor  the  Army  as  a  whole, 
But  the  everlasting  team  work 
Of  every  bloomin'  soul." 


12 


